Element is a skateboard company that was established in Atlanta, Georgia in 1992 as Underworld Element. The company later dropped the "Underworld" from its name and became known as just Element. The founder invented the logo as being the life of natural wood and being "one" with the board. The Element logo is a stick figure style tree inside a circle, often white in a red background. In some renditions, the logo is also circled by the words: Wind, Water, Fire, and Earth, the four basic elements.
Just a few of Element's sponsored riders include Bam Margera, Chris Senn, Bucky Lasek, Jo Lorenz and upcoming Dommy Scott.
From its route in hardware Element now also also produce some solid clothing designs including Element jackets, Element backpacks, Element t-shirts, Element hoods and Element Caps all at competitive prices. The Earth,Wind and Fire logo viewed on most of the Element clothing range is now being seen more and more on the street. Element Clothing is to be seen in.
